Why this hockey apparel maker was able to score a deal on Dragons’ Den

Article via Financial Post – Inventors Emily Rudow and Kayla Nezon came to the Den to pitch Oneiric Hockey, which develops innovative, patent-pending equipment for young hockey players. Rudow hit on the idea for its flagship product — an all-in-one base layer pant designed to give young hockey players extra protection while making dressing easier — in a fourth year new venture course at Wilfrid Laurier University.

As hockey players, they understood the need for convenience and safety in equipment. “I’ve been playing hockey since I was eight,” said Rudow, who met Nezon at the digital marketing publisher they both worked for.

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Posted by admin on November 18, 2016

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