Plum.io – Why can’t female entrepreneurs catch a break?

Via TVO –  When Caitlin MacGregor [Founder and CEO of Plum.io] started looking for seed funding for her startup in 2014, she didn’t think it would take two and a half years to raise $2 million. “Without any doubt, that’s at least twice as long as any male CEO that I’ve ever come across,” she says. “That’s a really, really long time.”

MacGregor was raising money for Plum, a company that offers psychometric assessments and a matching service for job candidates and employers. “Candidates complete an assessment that tests for problem-solving ability, social intelligence, and personality priorities,” she explains. “And then we have the employers complete a job analysis … And then we match the applicants against the requirements for the job.”

While there are many psychometric tests on offer in the marketplace, MacGregor says her software’s ability to match candidates to jobs makes it unique. But even so, raising capital was a slog. “Fundraising is a full-time job, so that was energy away from my business,” she says. “That was time that I could have been closing sales, that was time that I could have been attracting talent, that was time that I could have been doing things other than raising money … It really holds the company back.”

Read the rest of the article here.

Posted by Melissa Durrell on October 25, 2017


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